Everybody in network marketing has heard the cliche “this is a business of duplication.” Personally, I think this catchphrase has been taken way out of contest and evolved into a culture, a mindset that limits the creativity of the individuals who are working to build themselves a profitable business. In other words, I think “duplication” is a bunch of crap!
In a large, traditional network marketing company I used to be with, I was on the “tape of the week” program. I remember listening to a CD titled “Duplication” by a well known leader in that company. I remember hearing him say something along the lines of “if it doesn’t work for everybody, it doesn’t work for anybody!”
Well, in this company, the method of doing the business was make a list of friends and family, invite them to a meeting (but sshh… don’t tell them what it is, leave them hanging), give them a few CD’s to listen to and hopefully, they’ll get a warm fuzzy feeling about the business and want to sign up. [click to continue…]
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