Whenever I hear someone say “This is a business of duplication”, I cringe, because it reminds me so much of my early days as a struggling newbie.
In my first MLM company, what I and everybody else was taught to duplicate was…
- Make a list of friends and family
- Invite them to a business preview meeting
- Follow up and give them a CD and other business tools
- Hope they get really excited…
That was the “duplicable” system they had in this company (an MLM giant, mind you). It just didn’t duplicate too well for most people involved. [click to continue…]
Everybody in network marketing has heard the cliche “this is a business of duplication.” Personally, I think this catchphrase has been taken way out of contest and evolved into a culture, a mindset that limits the creativity of the individuals who are working to build themselves a profitable business. In other words, I think “duplication” is a bunch of crap!
In a large, traditional network marketing company I used to be with, I was on the “tape of the week” program. I remember listening to a CD titled “Duplication” by a well known leader in that company. I remember hearing him say something along the lines of “if it doesn’t work for everybody, it doesn’t work for anybody!”
Well, in this company, the method of doing the business was make a list of friends and family, invite them to a meeting (but sshh… don’t tell them what it is, leave them hanging), give them a few CD’s to listen to and hopefully, they’ll get a warm fuzzy feeling about the business and want to sign up. [click to continue…]
Do you know what’s so stupid about writing a list of friends and family, and then showing them the plan? Not only will they say “No”, they are also likely to criticise you, chastise you and laugh at you for doing your business. A lot of people will quit just from the criticisms of those who are close to them.
Whenever you make a passionate push for success, there are always going to be people in your life who do not want to see you change. It happens to everybody. The reason why is because they feel threatened. Their lives are so mediocre that they do not want to be left behind when you finally do succeed. Misery loves company.
That might sound a bit harsh, but that really is happening at a subconscious level, even if a friend or a loved one is expressing care for you and doesn’t want to see you fail and get hurt. They will pull you back down to their level unless you have a strong enough reason for doing your business. [click to continue…]
Have you ever been in this situation? Straight after you signed on the dotted line to become a new distributor, your upline sat you down and got you to write out a warm marketing list? That list of 100 of your friends and family?
Some uplines will even put their new distributors right on the spot by getting them to call their list right then and there. Instinctively most new distributors know that it’s not a good idea to be prospecting their friends and family about a business opportunity. And guess what? It’s not!
This is the way most network marketing companies do business and it produces appalling results. The thing angers me about this approach to building an MLM is the truth is obstructed from the new distributor. They don’t provide you with the years of training you need – all they tell you is you can be successful if you just show the plan to as many people as you can and get three just as driven as you! [click to continue…]
