Efusjon, often spelt with a lower case ‘e’, launched in early 2009 with great hype and fanfare. The opportunity to make enormous amounts of money with efusjon was forcefully marketed on the social network, Facebook. Indeed, some members who used Facebook literally became efusjon extremists.
Well right now, efusjon is being sued in California for operating as an illegal pyramid scheme. The reason for that is the only way for distributors to make money in efusjon is to recruit people into the network.
See, a network marketing business model is sustainable because there is the constant movement of a quality product to the end consumer who’s happy to pay for it. A pyramid scheme is a non-sustainable business model that impoverishes 9 people for every 1 that gets rich.
This case demonstrates that just because a company has a tangible product and is using a multi-level marketing distribution channel to get it into the hands of consumers, it does NOT mean that the company is not running an illegal pyramid scheme. [click to continue…]
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