Duplication

Be the Messenger, Not the Message!

by Wayne Wu on September 28, 2010

in MLM Success Principles

Be the Messenger Not the Message

Be the Messenger!

Robert Kiyosaki has always said in his books that business is a team sport. Network Marketing is ESPECIALLY a team sport.

Recently, on a training call hosted by Art Jonak, I heard the story of Orjan Saele. Orjan is a 7 figure network marketing superstar that you’ve never heard of.

He’s from Norway. Norway is not a big country, and network marketing is far from being a way of life there (at least compared to North America, or Australia).

What’s impressive about his feat is that he’s built an organisation totaling 5% of the entire nation’s population! He’s has the biggest downline in Scandinavia. [click to continue…]

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Whenever I hear someone say “This is a business of duplication”, I cringe, because it reminds me so much of my early days as a struggling newbie.

In my first MLM company, what I and everybody else was taught to duplicate was…

  1. Make a list of friends and family
  2. Invite them to a business preview meeting
  3. Follow up and give them a CD and other business tools
  4. Hope they get really excited…

That was the “duplicable” system they had in this company (an MLM giant, mind you). It just didn’t duplicate too well for most people involved. [click to continue…]

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Everybody in network marketing has heard the cliche “this is a business of duplication.” Personally, I think this catchphrase has been taken way out of contest and evolved into a culture, a mindset that limits the creativity of the individuals who are working to build themselves a profitable business. In other words, I think “duplication” is a bunch of crap!

In a large, traditional network marketing company I used to be with, I was on the “tape of the week” program. I remember listening to a CD titled “Duplication” by a well known leader in that company. I remember hearing him say something along the lines of “if it doesn’t work for everybody, it doesn’t work for anybody!”

Well, in this company, the method of doing the business was make a list of friends and family, invite them to a meeting (but sshh… don’t tell them what it is, leave them hanging), give them a few CD’s to listen to and hopefully, they’ll get a warm fuzzy feeling about the business and want to sign up. [click to continue…]

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Do You Have a Proven Duplicatable System?When you joined your first network marketing company, did your sponsoring upline tell your that they have a system? What was that system? What did they tell you to do? Make a list of friends and family? Was that their system?

Did they tell you to buy leads from a particular lead broker at some ridiculous price per month? Did you find out that 99% of the leads that you bought didn’t want to hear from you? Hmmm… (they didn’t tell you they were making money from selling you those leads?)

If you are in a good company, which has stood the test of time, has great products that people are buying and a great compensation plan, you still CANNOT be successful unless you also have a proven duplicate-able system. [click to continue…]

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