Here are some forms of marketing that don’t duplicate well in MLM:
Pay Per Click advertising. In fact, pay per click advertising is a full time job where you’re hunched over a computer monitoring all of your keywords, and the bid prices on each of them, split testing ads and landing pages. New people are not going to learn this skill in a reasonable time.
Renting email lists.
Buying leads.
Hard core Search Engine Optimization. Try teaching this to a new person and he’s going to have a miserable time learning it, because first of all he has to become a “guru” and write good articles and then about certain HTML tags and link building, etc…
Let’s be honest. These are just not going to work for people who have little or no industry experience. [click to continue…]
True residual income is the ultimate goal of network marketing. It’s what people build the business for. It can only be achieved if you’re willing to take yourself out of the equation. That is, not to make the business about You.
You need to be the messenger, not the message. You job is to be a professional pointer – a pointer to a system which does most of the hard work for you.
The franchise business model is purely based around a proven system. They are popular because they are perceived as “turn key” businesses. When you buy a franchise, you get a complete set of instructions which you have to strictly follow. [click to continue…]
Direct Marketing and Network Marketing are two completely different beasts. Direct Marketing is a sales business. Network Marketing is a coaching and mentoring business.
In today’s internet age of network marketing, many people are using direct marketing strategies to build a network marketing business. People have been convinced that they need to spend hundreds of hours and dollars learning the art of print persuasion, PPC, SEO, etc.
Network Marketing will always be about building a group of people with a common vision, doing simple actions consistently over an extended period of time. This is the recipe for freedom.
Once I heard a “New School” Internet Network Marketing Guru say emphatically that the idea of residual income from building a network marketing business is a lie!
And there have been many top earners in this profession who have echoed these sentiments. Whenever they took an extended holiday, their business diminished.
Equally, there are many leaders who have built organisations that are self sustaining and grow without any further input on from them. This is the ultimate goal of network marketing. The key is duplication.
If you build a business based on your own charismatic personality, or based on a specialized skill that only you can do, then you will never achieve the freed that this business promises.
Duplication is a very important aspect of the network marketing profession. It allows us to achieve the big promise of MLM, which is to have a lifetime of recurring passive income, which gives us ultimate freedom.
However, there are 2 “laws” that hold the key. They are…
It’s not about what works, it’s about what duplicates.
The way in which you sponsor your people, is the way that your people will try to emulate
What this means is, if you do something that works for you, and not for anyone else, then the chances of you being able to attain the big promise of network marketing are slim.
Recently, a blog post by Randy Gage really struck out at me. He said the difference between “grinders” and “rock stars” is culture. Rock stars create a culture in their organisations, grinders focus on tactics.
I see evidence of this on the internet everyday with people filling their tool chests with the little tweaks here and there to inch them closer to the success they’re looking for.
In the offline world, people spend weeks learning neuro linguistic programming and the art of persuasion so they can manipulate others into their business.
But when they stop their business activities, the business stops producing, because there’s no duplication.
Leaders however, inspire others to find success from within, and this creates the true residual income and freedom that an MLM business promises.
Learn more about this controversial topic in my video…
“On page 43 of this Success In 10 Steps, You'll learn a vital skill that all Top Networkers have Mastered: How to create Trust and Rapport with Prospects Instantly!”
