February 2010

The first step to MLM success is obvious. It’s to make a list of your friends and family and get rid of them completely by constantly annoying them with your deal. That’s exactly what your “successful” upline mentor told you to do right? So now that you’ve exhausted your warm market and severed all of your close relationships, what do you do? (First of all, congratulations, you haven’t quit yet.)

Did your “successful” upline mentor then tell you to go buy expensive leads? Some people will tell you that the quickest way to build your network marketing business, get it going and earning commissions, is to buy hundreds, even thousands of targeted leads. After all, getting your business in front of the right prospects is one of the hardest aspects of this business and takes the most work.

So in buying leads, or effectively outsourcing your marketing, you have short-cutted one of the biggest obstacles in the process of building your downline. Great. All you have to do is establish a good relationship, introduce them to your team, show them how good the products are and get them to do the same as you did and your destiny is built. Umm… no… [click to continue…]

{ 1 comment }

I used to think being associated with a heavy hitter was a good thing, because I saw them as successful business builders. At least in the pictures they show you, they dress for success, they drive the best cars (usually a Mercedes or a BMW), they live in mega houses with luxury furniture. They walk around with their chest puffed out and they speak with an attitude.

I used to think being associated with heavy hitters was a good thing because I believed that some of the “success” that they displayed would rub off on me. Many other people I’ve met used to think that too. But let me tell you, it’s not a good thing, because a heavy hitter cannot help you become successful.

A heavy hitter does not care about legalities. A heavy hitter does not care about what’s right or wrong. All that a heavy hitter cares about is making money, and they don’t care how they make it. They have big, big egos. They can sell and they can close. But… the majority of people will not be able to do business their way. [click to continue…]

{ 1 comment }

As a professional network marketer, you should always conduct your business in an ethical, open manner with integrity. It’s your duty at all times to conduct your business according to the laws of the MLM industry. There are certain things you just can’t do, or you’ll be breaking the law.

One of those is making an income claim, or showing off how much money you’ve made to potential prospects. You can’t make recruitment claims either. These are strictly against the law. Are you surprised? I don’t blame you if you are, because you the all hype and hooplah on the internet everyday. You think it’s normal.

Here’s what I found in Google Ads after searching several network marketing related terms: “I recruited 3619 in 13 days – See How”, “Make $1050 Today Online”, “Make Huge Monthly Network Marketing Profits”, “$1250-8K Residual for 1x$325″. Every single one of these advertisers are breaking the law. [click to continue…]

{ 2 comments }

In this world, we have a wonderful industry of network marketing, where there’s an awe inspiring culture of people connecting with each other, believing in each other and helping each other achieve success. However, there is a dark side to this industry that’s taking advantage of the good will of the people who participate in it.

There is an over abundance of pyramid schemes who are masquerading as network marketing opportunities. Pyramid schemes by definition are illegal because they are only sustained by the endless recruiting of new participants into the scheme and they impoverish 99 people for every 1 that benefits from participating.

Being a rep for a pyramid scheme is bad, bad news. Over the past 10 years, the Federal Trade Commission (FTC) has shutdown 17 illegal pyramid schemes and collected more than $90 million lost by victims. But more and more, the Government is not just going after the perpetrators of pyramid schemes, they are going after the top earners as well. [click to continue…]

{ 2 comments }