The first step to MLM success is obvious. It’s to make a list of your friends and family and get rid of them completely by constantly annoying them with your deal. That’s exactly what your “successful” upline mentor told you to do right? So now that you’ve exhausted your warm market and severed all of your close relationships, what do you do? (First of all, congratulations, you haven’t quit yet.)
Did your “successful” upline mentor then tell you to go buy expensive leads? Some people will tell you that the quickest way to build your network marketing business, get it going and earning commissions, is to buy hundreds, even thousands of targeted leads. After all, getting your business in front of the right prospects is one of the hardest aspects of this business and takes the most work.
So in buying leads, or effectively outsourcing your marketing, you have short-cutted one of the biggest obstacles in the process of building your downline. Great. All you have to do is establish a good relationship, introduce them to your team, show them how good the products are and get them to do the same as you did and your destiny is built. Umm… no…
Buy leads is not duplicatable
Buying leads does not work, it doesn’t duplicate. The vast majority of part time networkers trying to build additional income from home will never be able to make it work.
Here’s why…
Remember back to the last time you received a call from some person you didn’t know, pitching you on something. Perhaps you were in the middle of dinner with your family. Did you like it? I doubt it. I bet you were angry that somebody you didn’t know, who got your number, trespassed on your private time.
Ninety-six percent of the world’s population is sales resistant. They hate to be sold, especially by somebody they don’t know. Buying and cold calling leads is a huge waste of your time and money.
And here’s why it won’t work for the 96% people who are building their network marketing business part time…
Firstly, they don’t have the resources to spend the hundreds or thousands of dollars every month on leads. Secondly, people simply can’t take that much rejection on a daily basis – it’s a huge blow to their self confidence.
I’ve heard from many network marketers who persisted through the terrible reactions of their bought leads. Of those who they were able to contact, they were typically sworn at, hung up on. Most of the leads weren’t even real people, nor contactable.
I count myself lucky, because I have not personally spent many thousands of dollars buying leads. I have personally heard the stories of successful MLM mentors who in the past have spent upwards of $2000 per month buying leads from several different lead brokers. These were full time networkers. None of them had any success.
Some were able to sponsor a few people, but none of them stayed to build the business. They all quit, because they weren’t able to duplicate the results.
Selling MLM leads is big business
If your upline is telling you to buy leads from a particular company, I would question his motive. Does he have a vested interest in refering you to that lead company? Does he own or have a share in a lead company.
They have been many, many cases where the upline has sold leads to their downline team members without them knowing by refering them to a particular lead company. This is obviously dishonest and lacking integrity but is made infinitely worse by the fact that this strategy simply does not work! And the upline knows it!
In order to keep you buying their leads they put on the guilt trip, they tell you it’s your fault. If you go to them for counsel, they will tell you “You’re not doing enough”, “You’re just not doing it right”, “You’re not using the script properly”, blah, blah, blah.
Some lead companies will charge you double figures for what they tell you are “premium, interviewed, fresh hot, specifically qualified for your opportunity” leads. But when you call them, it turns out they’ve already been called dozens of times and are begging you for advice on how to get off the list.
How the crooks source their leads
I feel very sorry for the poor, unsuspecting internet browser who filled out some random lead capture page on how to make money from home, and then all of a sudden, he is pounded over and over again by complete strangers because the crook who operated the capture page sold him 20 times as a fresh hot lead.
Here’s another example of how the lead brokers come up with their “highly qualified MLM leads”…
They start a pre-launch MLM company promising to the world the latest and greatest innovative product along with the most lucrative pay plan ever in history. Hurry, hurry, get your position in this ground floor opportunity right now. Some of them will charge you a fee, some of them you can get in for free.
Weeks, perhaps months roll by and their marvelous product never arrives. Then all of a sudden, they shut the prelaunch down and never start the MLM company. They never intended to start the MLM company. Their intention was to build a list, a genealogy that they could sell as qualified MLM leads for millions of dollars.
Don’t buy leads. At Mentoring For Free, we teach you to generate your own targeted leads that want to speak with you, and we teach you how to do using free tools available on the internet. And by the way, we teach you for free.
To your MLM success,
Wayne Wu
P.S. I would love your input! If you have an opinion that would contribute to this discussion, please leave me a comment below.
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