Heavy Hitters versus Professional Network Marketers

I used to think being associated with a heavy hitter was a good thing, because I saw them as successful business builders. At least in the pictures they show you, they dress for success, they drive the best cars (usually a Mercedes or a BMW), they live in mega houses with luxury furniture. They walk around with their chest puffed out and they speak with an attitude.

I used to think being associated with heavy hitters was a good thing because I believed that some of the “success” that they displayed would rub off on me. Many other people I’ve met used to think that too. But let me tell you, it’s not a good thing, because a heavy hitter cannot help you become successful.

A heavy hitter does not care about legalities. A heavy hitter does not care about what’s right or wrong. All that a heavy hitter cares about is making money, and they don’t care how they make it. They have big, big egos. They can sell and they can close. But… the majority of people will not be able to do business their way.

A heavy hitter will tell you that network marketing is a numbers game, and you should talk to everybody about your business opportunity, nevermind the fact that the vast majority of everybody you talk to will not be right for the business.

They will tell you that getting a “NO” is a good thing. Every “NO” is one step closer to a “YES”. Go get 100 “NO’s”, you’re bound to get lucky sooner or later. Bull. Network marketing is NOT a numbers game. It’s is a business built on relationships.

Heavy hitters are good at selling and closing. They like to be sold themselves. And since they are always after the big money, you’ll find them in Aussie 2 up scams and other pyramid schemes that promise big incomes over short time periods.

Now, 96% of the world’s population is sales resistant. Most people hate to be sold and because of that, they hate selling to other people. But a heavy hitter will tell you that it’s all your fault if you can’t duplicate what they’re doing. They won’t listen to you and they won’t spend any time with you to help you overcome your problems. They tell you that to be successful, you have to become a hard hitting salesman like them. You don’t.

Heavy hitters don’t care about their people. They don’t care about the financial circumstances of the people they are selling to. They’ll be happy to take your last $50 and they won’t feel any guilt about it at all.

In my old network marketing company, at their glitzy conventions, they heavily promoted their tools – monthly subscriptions to books and CD’s, monthly rallies, and quarterly conferences. I didn’t know it at the time, but the tools were where the big dogs made most of their money (not the products). I clearly remember the superstars saying on stage, at every convention, “If you can’t afford to be at the next convention, you ABSOLUTELY need to be there.”

Heavy hitters, while they appear to be successful, don’t have very high retention because they don’t build relationships with people. Their downlines are like leaking buckets, so they are always looking for fresh blood. And because they don’t care about the law, you’ll see them on the internet boasting about how much money they made in their deal to attract gullible victims.

The difference between a heavy hitter and a professional network marketer is as clear as night and day.

A professional network marketer won’t ever close anybody. A professional network marketer will qualify you for his or her business and will glady tell you if their business is not a fit for you.

Professional network marketers focus on building relationships. They don’t chase money because they know that they will be financially rewarded for building solid long term relationships. They listen to, and freely coach and mentor their people. They know the goals and dreams of the people they talk to and they help others achieve success.

A professional network marketer won’t tell you to get 100 “No’s”. They will teach you the skills you need to attract the right people to you, who are going to build the business with you.

Don’t fall into the heavy hitter’s trap. The cheese is enticing, but the force of the spring loaded bar coming down really hurts.

To your MLM success,

Wayne Wu
Founder, The Profitable Networker

P.S. I would love your input! If you have an opinion that would contribute to this discussion, please leave me a comment below.

P.P.S. Share the love. If you enjoyed reading this article and think others will get value from it, please share it on Twitter or Facebook by clicking on the "Tweet" or "Share" buttons at the top of this post. Thank you.

Related posts:

1. Why Most Network Marketers are Struggling!
2. Make A List and Join The NFL – The “No Friends League”
3. Closing Prospects? Close the Door On Your Success!
4. The Spiderweb Effect – Why Some Are Lucky And Others Are Not
5. Can’t Get Good Prospects For Your MLM Business? Here’s Why!
6. Build Trust Fast by Changing Colours Like a Chameleon
7. MLM Lead Generation Made Really Easy!

Tagged as: Building Relationships, Heavy Hitter, Network Marketing, Numbers Game, Professional Network Marketers