Whether you like it or not, you can’t have long term residual income, which is the big promise of MLM, without an autoship program. Long term residual income starts with autoship.The reason why autoship programs are so important is very simple. See, the vast majority of businesses make money from the small purchases of many customers.
Retail stores such as Walmart make their money from the small, regular purchases of their shoppers. Banks make a ton of money by charging you regular, hardly noticeable monthly fees. Utility companies, insurance companies, telecommunications companies all charge you by the month for their services. In fact, a business that relies on the custom of just one client is in a very risky situation.
Network marketing works exactly the same way, it is just a different form of distribution. In MLM, your money is not made from one hot shot who’s able to sell massive volumes of product. Your money is made by the regular, small efforts of your group of people. [click to continue…]
Do you know what’s so stupid about writing a list of friends and family, and then showing them the plan? Not only will they say “No”, they are also likely to criticise you, chastise you and laugh at you for doing your business. A lot of people will quit just from the criticisms of those who are close to them.
Whenever you make a passionate push for success, there are always going to be people in your life who do not want to see you change. It happens to everybody. The reason why is because they feel threatened. Their lives are so mediocre that they do not want to be left behind when you finally do succeed. Misery loves company.
That might sound a bit harsh, but that really is happening at a subconscious level, even if a friend or a loved one is expressing care for you and doesn’t want to see you fail and get hurt. They will pull you back down to their level unless you have a strong enough reason for doing your business. [click to continue…]
On a recent training call, one of my mentors spoke of a gentleman whose business keeps falling apart. He builds it up, then it falls away. He builds it up, then it falls away. He was baffled as to why this was happening. The company had a great product, and he a great marketing and training system that allowed him to work with targeted prospects.
He couldn’t understand why the people who had dreams of become of being financially free would quit the business. So he picked up the phone and asked each of his former distributors about why they quit. The number one answer he got from his people was, the product is too expensive.
Hardly anybody in his downline could sell the product to end consumers, or break even on their own autoship orders. It’s pretty hard to retain people when they’re not making money. Understanding what the problem was, he expressed his concerns about the price of the product to the company. [click to continue…]
Is it better to be a distributor for a publicly traded MLM company? Some people intuitively think so. Some companies like to spin the fact that they are a public company in their favour, touting their advantages over a privately held company. What’s the truth?
The truth is, being publicly traded does not mean anything if you don’t know how to assess a company. It’s is not a selling point. Your prospects don’t really care. The number one thing that prospects care about is who gave the presentation.
The bottomline is, if you want long term success, you first need to learn how to choose wisely. You need to not get caught up in the hype and see an opportunity for what it is. Once you are able distinguish between a good and a bad network marketing company, you need to choose one company and marry that company. [click to continue…]
A network marketing company must keep it’s distributor force and grow it, otherwise there is no network marketing company. That’s not an easy thing to do for the companies, considering there are endless competing opportunities. Individual reps have a high tendency to quit, or jump to another company in order to find success.
So in order to keep their reps from leaving, they need to make themselves look good. Companies need their reps to think they are the best thing since sliced bread. But… some MLM companies are willing to lie, or use deceitful practices to paint a glowing image of themselves, desparately trying to retain their distributors and gain new ones.
They don’t lie directly. However they don’t tell the full truth either. They use voodoo, black magic, sorcery to twist the facts and spin the numbers. There are a lot of facts they can spin to make themselves look like a great opportunity. [click to continue…]
Leads. Are they the live blood of your MLM business? Some uplines will tell you that they are, but are they really? My take on it is NO, they are not. In fact, I think it’s a lie. CASH FLOW is the life blood of your business. Without cash, you are out of business.
But to get cash flow, you need to sponsor people into your downline who regularly purchase product and sponsor other people who regularly purchase product. In order to sponsor people, you need prospects who want to join your business. In order to get these prospects, you need to call people who’ve volunteered to give you their contact information – that is, leads.
Therefore, leads are actually 3 steps away from what you really need to keep your business going and thriving. But somehow, the heavy hitters have convinced you that you need leads, leads, leads. And the easiest way for them to make a quick buck is to sell you a ton worthless leads. [click to continue…]
The first step to MLM success is obvious. It’s to make a list of your friends and family and get rid of them completely by constantly annoying them with your deal. That’s exactly what your “successful” upline mentor told you to do right? So now that you’ve exhausted your warm market and severed all of your close relationships, what do you do? (First of all, congratulations, you haven’t quit yet.)
Did your “successful” upline mentor then tell you to go buy expensive leads? Some people will tell you that the quickest way to build your network marketing business, get it going and earning commissions, is to buy hundreds, even thousands of targeted leads. After all, getting your business in front of the right prospects is one of the hardest aspects of this business and takes the most work.
So in buying leads, or effectively outsourcing your marketing, you have short-cutted one of the biggest obstacles in the process of building your downline. Great. All you have to do is establish a good relationship, introduce them to your team, show them how good the products are and get them to do the same as you did and your destiny is built. Umm… no… [click to continue…]
I used to think being associated with a heavy hitter was a good thing, because I saw them as successful business builders. At least in the pictures they show you, they dress for success, they drive the best cars (usually a Mercedes or a BMW), they live in mega houses with luxury furniture. They walk around with their chest puffed out and they speak with an attitude.
I used to think being associated with heavy hitters was a good thing because I believed that some of the “success” that they displayed would rub off on me. Many other people I’ve met used to think that too. But let me tell you, it’s not a good thing, because a heavy hitter cannot help you become successful.
A heavy hitter does not care about legalities. A heavy hitter does not care about what’s right or wrong. All that a heavy hitter cares about is making money, and they don’t care how they make it. They have big, big egos. They can sell and they can close. But… the majority of people will not be able to do business their way. [click to continue…]
As a professional network marketer, you should always conduct your business in an ethical, open manner with integrity. It’s your duty at all times to conduct your business according to the laws of the MLM industry. There are certain things you just can’t do, or you’ll be breaking the law.
One of those is making an income claim, or showing off how much money you’ve made to potential prospects. You can’t make recruitment claims either. These are strictly against the law. Are you surprised? I don’t blame you if you are, because you the all hype and hooplah on the internet everyday. You think it’s normal.
Here’s what I found in Google Ads after searching several network marketing related terms: “I recruited 3619 in 13 days – See How”, “Make $1050 Today Online”, “Make Huge Monthly Network Marketing Profits”, “$1250-8K Residual for 1x$325″. Every single one of these advertisers are breaking the law. [click to continue…]
In this world, we have a wonderful industry of network marketing, where there’s an awe inspiring culture of people connecting with each other, believing in each other and helping each other achieve success. However, there is a dark side to this industry that’s taking advantage of the good will of the people who participate in it.
There is an over abundance of pyramid schemes who are masquerading as network marketing opportunities. Pyramid schemes by definition are illegal because they are only sustained by the endless recruiting of new participants into the scheme and they impoverish 99 people for every 1 that benefits from participating.
Being a rep for a pyramid scheme is bad, bad news. Over the past 10 years, the Federal Trade Commission (FTC) has shutdown 17 illegal pyramid schemes and collected more than $90 million lost by victims. But more and more, the Government is not just going after the perpetrators of pyramid schemes, they are going after the top earners as well. [click to continue…]
"I've been in MLM since 1972. I've written and published several MLM books that people have used to build a good income from home. I've read all the great books this industry has produced. And yet, I've never seen a book that has produced as many strong network marketing leaders as fast as 'Success In 10 Steps.' If you're serious about avoiding the pitfalls and creating a successful future in MLM. THIS is the book you need to read!" Tom "Big Al" Schreiter, MLM Trainer & Legend
Jerome Ratliff
Derek Alvarez
Josh Garcia
Charlie Holles
Eric McMillan
Chris Owen
Susanna Hess
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Matthew Pedler
Peter Fuller MBA