You can’t build a network marketing business without building relationships first. It has always been and always will be about relationships. Many companies have come into this industry and exploded because they had a revolutionary product. But often, their businesses died just as quickly because they didn’t care enough about their people.
Retention is the one and only key to making a lifetime of residual income. You can’t build this business by putting 100 people in at the start of the year and only having 6 left at the end of the year, that’s not sustainable.
With every single person you sponsor, you must have the mindset that they are going to be your business partners/associates forever. And that means becoming good friends with your prospect.
Most network marketers don’t get this, because they are just so desparate to sponsor anybody they can or they want to fill up their matrix as fast as they can. As a result, they end up in most cases sponsoring the wrong people.
The beautiful thing about network marketing is that we can choose who we want to sponsor and work with. We can avoid all of the pathetic politics in the corporate world because we don’t have to work with anybody who we don’t like.
In my opinion, you HAVE TO work with people you like. As my mentors always say, you can only succeed when you’re working with people who you would want to go on a one-month cruise with. If you don’t, your life is going to suck. So you have to become friends with your prospects. And you have to take the time to develop these friendships.
As an example, my sponsor was in communication with me for about 8 months before I decided to join him. During that 8 months, he coached me and helped me to build the business that I was in at the time. He plugged me into his training system. We became good friends, but it was 8 months before I made the decision that joining him was the best choice for my future.
I can hear you saying “but I don’t want to wait 8 months before someone decides to join me in my business, I want people NOW!” I know, I know. But let me ask you this: Would you rather talk to 20 people for 8 months and retain them forever, or would you rather try to outsponsor your attrition on an ongoing basis? If you’re a person with common sense, you would prefer the former.
So what is friendship and why is it so important? Is it just a relationship between two people? Is it a connection between people with a something in common? Yes, it’s that and more.
People want to belong. People want to feel loved. In the modern world we live in, people are living quite lives of desparation because they have lost their sense of connectedness. There’s no one for them to turn to, no shoulder to cry on. But they are looking, and that’s good news for you because you have endless opportunities to connect with them.
So how do you become friends?
Friendships are built on layers. Having common interest in network marketing is not strong enough to maintain a friendship. Friendships go much deeper than that.
You become friends by picking up the phone and calling the leads that your marketing system has generated for you. Only then can you connect on a much deeper level and establish a true friendship. Friendships happen when you share business experiences that you wouldn’t otherwise talk about with others.
Share your personal MLM struggles and pains. Share your dreams and the reasons why you are building a business from home. Be a coach and a mentor to them and when the time is right, they’ll ask you to sponsor them.
To your MLM success,
Wayne Wu
P.S. I would love your input! If you have an opinion that would contribute to this discussion, please leave me a comment below.
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