Whenever I see hype, it raises a huge red flag for me. It’s a sign of something that is driven by recruitment, and does not have a long term future. In the case of efusjon there was bucket loads of it.
The company began in 2008 and was formerly launched in January 2009. It experienced rapid growth until their Facebook Application Launch failed miserably and a lawsuit was filed against it by MLM attorney Kevin Thomson in late 2009.
The lawsuit was filed in an effort to get the company to change its business model to protect its distributors from promoting an illegal pyramid scheme.
Since then it has been on a gradual decline. In late August 2010, it sent this letter to its distributors… [click to continue…]
You may find this a little bit worrying. You may or may not believe it could happen to you. But it does happen… more often than you think. It’s already happened with two major companies in 2010.
Some “network marketing” company managers are so stupid, that they don’t even know what their primary asset is. With their massive greed and over inflated egos, they let the distributors do all the hard work, then they pull the rug out from underneath.
Imagine building a network marketing downline up to the point where you’re earning $46,000 per month, then in the first days of the New Year, you get this letter in the mail… [click to continue…]
Today I’m writing about one of my passions: Formula 1. It’s a sport (yes, I call it a sport) that I am shamelessly addicted to. I love it for all its complexity, technology, competition, politics, challenge and performance.
The team that I admire the most is Red Bull Racing…
In just 5 short years, the team has risen from also-ran status in the midfield to being the most successful team of the 2010 season. And I believe it will be a formidable force for some time to come.
Red Bull has achieved it’s success by hiring good people, building a strong team focused on a long term vision of winning the world championship. [click to continue…]
It seems the state of Montana is having a field day with service MLM’s this year. First it was FHTM (Fortune High Tech Marketing) in April, now it’s ACN’s turn.
The Montana Commissioner of Securities and Insurance ordered both companies to shut down it’s operations in the state.
FHTM settled with the Government and was allowed to continue operating by refunding over $800,000 to its reps and drastically reducing it’s enrollment fees. ACN may be forced to do something similar… [click to continue…]
Today I want to talk about a marketing strategy that’s a little bit contrarian to the “YOU, Inc.” business model that most internet network marketers are fully aware of.
In case you don’t know what I’m talking about, “YOU, Inc.” is essentially about positioning yourself as an expert in particular market niche (in this case, network marketing) so that your best prospects can seek you out and benefit from your wisdom.
The problem with “YOU, Inc.” is that it’s not easily “duplicatable” (…I hate that word…) for new partners/distributors. I wouldn’t do this business any other way, but it took me many months to learn and apply all the necessary skills to get Wayne, Inc up and running. [click to continue…]
When I was forced out of my job in March 2009, I told friends I was going to fully concentrate on building my business. Some of them said in light of the economic turmoil, “You’ve picked an interesting time to start a business!”
Is starting a business a brave thing to do, especially in this economy? Absolutely. Stepping into any unknown situation is a brave thing to do. But, to put things into perspective, it’s never a matter of life and death.
Having crossed that bridge though, and looking back at the other side of the river, it’s pretty clear to me, in this economy that you have to be very brave to be an employee.
The fact that your livelihood is dependent on one job is pretty insane! [click to continue…]
Right now I’m reading Business Stripped Bare by Sir Richard Branson. It’s a fascinating read about how the Virgin Group has evolved from a humble mail-order music retailer to one of the world’s most recognised brands, along with all the trials and tribulations it has faced along the way.
But a particularly inspiring story caught my attention in the early chapters of the book. Sir Richard was visiting his private game reserve in South Africa. A village woman came up to him and asked to borrow $300 to buy a sewing machine and employ six people so she could kick start her business. Moreover, she promised to return the money in 3 months.
Impressed by her focus and determination, he gave her the $300, expecting to never see it again. He was wrong.
To his surprise, a few months later, when he returned to visit again, six women came up and presented him with gifts of exquisite cotton pillows and tribal robes, and the $300 he had lent to the entrepreneurial seamstress. She, herself couldn’t make it, for she was too busy selling the products at the markets. [click to continue…]
I hate being sold by sleazy salesmen. I hate to be closed, up sold, lied to, manipulated, “fear-of-loss”-ed, convinced into buying something that I don’t want or need.
Most people feel the same way. That’s why sales is such an intimidating profession. I once heard that the dropout rate for the sales industry is well above 90% over a one year period.
Unfortunately for you, there’s no way to get around it – network marketing is an industry of sales and marketing. Anybody trying to sugar coat it by telling you otherwise is either in denial, or not telling cold, hard truth.
But fortunately, manipulating people and trying to convince them to buy something they don’t need is NOT what “selling” is about. [click to continue…]
Do you like it when people rip you off? I don’t particularly like it either, but I’m about to tell you how getting “ripped off” can really give your business a big boost.
It’s not an easy thing for us to giving unconditionally to people who are not close to us. It’s especially hard to give unconditionally to people who you don’t know, who are just going to take for their own benefit.
When I first started online, I wanted to use my blog to build a mailing list so that I could market my business opportunity or other offers to my list through email.
I didn’t want give away my best knowledge on the blog because I wanted to reserve that for my email marketing. To get the best from me, people had to opt in and get on my list.
The result? I built a list that I could count on one hand. [click to continue…]
Humans by nature, are impatient. Especially in this day and age of the internet, we want and expect everything to be right here, right now with ease.
Our attention spans are getting shorter, and this is not good news for the economy.
I once listened to a Brian Tracy tape and he said something along the lines that successful people have the ability to think over a long time perspective, while unsuccessful people don’t.
For instance: a drug addict’s time perspective is his next hit, a young professional’s time perspective is his next payday.
However, people who have reached the highest levels in any field have time perspectives of 5, 10, 20 years or more. Their long term goal is considered in each of their day-to-day decisions.
This “time perspective” concept super effectively explains how many young middle class people are up to their eyeballs in debt. They simply need to have it all NOW! [click to continue…]
"I've been in MLM since 1972. I've written and published several MLM books that people have used to build a good income from home. I've read all the great books this industry has produced. And yet, I've never seen a book that has produced as many strong network marketing leaders as fast as 'Success In 10 Steps.' If you're serious about avoiding the pitfalls and creating a successful future in MLM. THIS is the book you need to read!" Tom "Big Al" Schreiter, MLM Trainer & Legend
Jerome Ratliff
Derek Alvarez
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Charlie Holles
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Peter Fuller MBA